|
Learn how to effectively promote your physician practice
using effective marketing strategies.
**Click on the presentation image or title to view. All presentations are in PDF. Click here to download Adobe Reader to view.**
|
 Marketing the Physician's Practice
Una Newman, Chief Marketing Officer, Emory Healthcare
|
|
Una Newman is a seasoned health care marketing professional with more than 20 years in the business. She is presently the Chief Marketing Officer at Emory Healthcare, the health care division for Emory University. In this position she is responsible for marketing results for Emory Hospitals and The Emory Clinic. Emory traditionally has ranked in the top 15 academic centers with U.S. News & World Report for neuroscience, ophthalmology and cardiology services. |
|
|
Implementing an Electronic Medical Record: A Case Study from North Fulton Family Medicine
James Morrow, MD |
|
Dr. James Morrow is the VP and CIO of this multi-location practice. North Fulton was recognized by HIMMS for excellence in implementing an electronic medical record. In this presentation, Dr. Morrow shares lessons learned. |
|
|
Web Site 101: Maximizing Your Online Presence
John Eudes, co-founder of Greystone.net |
- Learn about best-practice Web site strategies. This program is designed for physicians and office managers, not technology geeks.
- Learn how to develop a Web site strategic business plan for your practice.
- Learn how to tap existing Web resources to improve your practice's Web site.
- Understand how to measure result
|
|
