How Modern Fertility Care is Changing the Path to Parenthood

By: Martha Nolan
Date: Apr 21, 2026

If you’ve been trying to grow your family and it’s taking longer than expected, you’re not alone. 

Fertility challenges are more common than many people realize. Still, the experience can feel deeply personal, even isolating. What has changed in recent years is not just awareness, but the number of safe, effective options available — and the way care is delivered. 

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 A more personalized approach to fertility care 

Today, fertility care is more personalized, more precise and more supportive than ever before. 

At the Emory Reproductive Center that evolution is central to the approach. Care is designed around the individual — bringing together advanced science, clinical expertise and a deep understanding of what each patient hopes to achieve. As Jennifer Kawwass, MD, explains, treatment decisions are shaped by evidence, the patient’s clinical picture and, just as importantly, their goals and values.  

“Earlier evaluation can provide clarity, reassurance and more options moving forward.”  
-Jennifer Kawwass, MD, medical director of Emory Reproductive Center  

When is it time to see a fertility specialist?

One of the most common—and most difficult—questions is knowing when to take the next step and seek the help of a fertility specialist.  

General guidance offers a starting point:

  • Under 35: after trying to conceive for about a year
  • Ages 35–39: after trying to conceive for six months  
  • Over 40: seek care sooner  

But fertility does not always follow a predictable timeline.

If something feels off — irregular cycles, a known condition like PCOS or endometriosis, a history of more than one miscarriage or prior medical treatments that could affect fertility—it may be worth seeking guidance earlier.  

“Earlier evaluation can provide clarity, reassurance and more options moving forward,” says Dr. Kawwass. 

 

Preparing for your first fertility appointment  

Taking that first step can feel like a big one. The good news: you don’t need to have everything figured out before you begin.  

A few simple steps can help you feel more prepared:  

  • Tracking your cycle, if you’re not already
  • Starting a prenatal vitamin with folic acid
  • Gathering basic health history information  

Beyond the practical details, it’s also important to acknowledge the emotional side of the process. Fertility care often comes with uncertainty — and with it, a mix of hope, stress and anticipation. Having support, whether from a partner, friend or counselor, can make the experience feel more manageable.

“In many cases, this diagnostic process is completed within a few weeks. The goal is to move forward with a clear, informed plan — one that reflects your unique situation.”  
-Jennifer Kawwass, MD, medical director of Emory Reproductive Center 

What  to expect at your first fertility appointment 

Your first visit is centered on understanding you — your health, your history and your goals. 

You’ll have a conversation with your provider about: 

  • Your medical and reproductive history 
  • How long you’ve been trying to conceive 
  • Any concerns or symptoms you’ve noticed 

From there, your care team may recommend initial testing to better understand what’s happening. 

This often includes: 

  • Ovarian reserve (egg count) and hormone testing for women 
  • A semen analysis for men 
  • Imaging to evaluate the uterus, ovaries and fallopian tubes 
  • Preconception planning (optimizing your overall pre-pregnancy health) 

“In many cases, this diagnostic process is completed within a few weeks,” says Dr. Kawwass. “The goal is to move forward with a clear, informed plan — one that reflects your unique situation.” 

“At Emory, patients facing time-sensitive medical treatments can often be seen within one to two days, ensuring that fertility preservation is not delayed when it matters most.”  
-Jennifer Kawwass, MD, medical director of Emory Reproductive Center 

IUI vs IVF: Understanding fertility testing and evaluation

Fertility care is not a single pathway — it’s a range of options tailored to each patient.  

For some, treatment may begin with relatively simple steps, such as medication to support follicular development and ovulation. Others may benefit from additional support, such as IUI or IVF. 
 

Intrauterine insemination (IUI)

Intrauterine insemination (IUI) is a relatively simple, minimally invasive procedure done in the office. Around the time of ovulation, a concentrated sample of sperm is placed directly into the uterus using a thin catheter. The goal is to help more sperm reach the egg at the right time, improving the chances of fertilization. IUI is often used as a first step when at least one fallopian tube is open and the semen parameters are close to normal.
 

In vitro fertilization (IVF) 

For situations in which the semen parameters, tubal status or future family building goals are not optimal for IUI, in vitro fertilization (IVF) may be recommended.  

IVF is a multi-step process that begins with medications to help the ovaries produce multiple eggs. Those eggs are then retrieved during a short outpatient procedure and fertilized with sperm in a specialized embryology lab resulting in embryos. After several days of development, embryos can either be frozen for future use or transferred, one at a time, into the uterus. In some situations, the embryos undergo genetic testing before being frozen. IVF allows fertility specialists to closely guide each step of the process and is often used when other treatments haven’t worked or when there is a desire to extend future fertility options.   
 

More options for fertility treatment

There are also options that support future planning or specific medical needs, including:  

  • Egg freezing 
  • Embryo banking 
  • Donor egg, donor sperm and donor embryo  
  • Fertility preservation before medical treatments that will negatively impact future fertility, like chemotherapy 

“At Emory, patients facing time-sensitive medical treatments can often be seen within one to two days, ensuring that fertility preservation is not delayed when it matters most,” says Dr. Kawwass. 

Equally important is the recognition that fertility care is not only physical. Emotional support, clear communication and coordinated care all play a vital role in helping patients move through the process with confidence.

How long does fertility treatment take?  

“We work very hard to make sure patients never feel like they’re in a factory. Every patient has a real relationship with their physician.” 
-Jennifer Kawwass, MD, medical director of Emory Reproductive Center

Why patients choose Emory for fertility care

At the Emory Reproductive Center, our team performs about 1,800 IVF cycles each year. That experience means we care for a wide range of patients — including those with more complex medical needs — and tailor treatment to each individual. 

Just as important, our results reflect that depth of expertise:

  • Emory’s IVF success rates are consistently higher than the national average.
  • For women under 35, we’ve exceeded the national average for successful pregnancies for more than two decades. 

But what often sets the experience apart for patients is the emphasis on individualized care. 

“We work very hard to make sure patients never feel like they’re in a factory,” says Dr. Kawwass. "Every patient has a real relationship with their physician.” 

That philosophy translates into care that is: 

  • Personalized, rather than protocol-driven 
  • Built on strong patient–physician relationships 
  • Aligned with each patient’s goals and values 

Our team of 100 professionals includes reproductive endocrinologists, a genetic counselor, a dedicated urologist specializing in male fertility, and a full complement of embryologists, nurses and sonographers.

Patients are also supported by a broader care team, with access to financial counseling, patient coordinators and emotional support resources — helping to make a complex process feel more navigable. 

Questions to ask when choosing a fertility clinic

Choosing a fertility clinic is an important decision, and asking questions is an essential part of that process.  

You might consider:  

  • What treatment options are appropriate for me—and why?  
  • How will we communicate throughout treatment?  
  • What support services are available?  
  • What should I expect in terms of cost?  

Clear, transparent communication can make a meaningful difference in how supported and informed you feel.  

Taking the next step in your fertility journey

For many people, the hardest part of fertility care is simply getting started.  

At Emory Reproductive Center the goal is to make that first step feel approachable — offering expert guidance, personalized care and a team that understands how important this journey is.  

Whether you’re just beginning to ask questions or ready to explore treatment options, you don’t have to navigate it alone.  

Schedule a consultation to learn more about your fertility and the next steps available to you.  

Adapted from an article by Emory University’s Department of Gynecology and Obstetrics.

Women’s health: a lifetime relationship

At Emory Healthcare, women’s health services cover a spectrum of needs a woman may have throughout her life – from birth control or family planning to regular cancer screenings or treating menopause symptoms. We also offer newborn delivery care at three locations: Emory University Hospital Midtown, Emory Johns Creek Hospital, and Emory Decatur Hospital.

Some of the best doctors in their fields are just a phone call away. Access any specialist you may need—whether you’re:

  • Trying to conceive
  • Navigating a high-risk pregnancy
  • Struggling with postpartum depression
  • Going through perimenopause
  • Working through any other experience unique to women and individuals assigned female sex at birth

You have your own goals, your own needs and your own history or concerns. We’ll meet you wherever you are—and help get you where you want to be.


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