EHC WEBSITE PROTECTS THE PRIVACY OF YOUR INFORMATION
Personally Identifiable Information ("PII")
Personally identifiable information (PII) refers to information which can be used to distinguish or trace an individual's identity, such as their name, address, date and place of birth, mother's maiden name, social security number, biometric records, etc.
Emory Healthcare, operating emoryhealthcare.org, does not collect PII unless you choose to provide it. If you create a user account, fill out an online form, or use certain other tools on the website, Emory Healthcare collects PII. This information is collected in order to provide the services you have requested.
For example, if you request or express interest in alerts, e-newsletters, or for someone to personally contact you, you will be asked to provide PII so that Emory Healthcare can deliver those services. These types of PII could include your name, email address or mobile phone number. Emory Healthcare only collects the minimum amount of PII necessary in order to deliver the requested service. You can opt out of these communications at any time by following the instructions on the communication.
Emory Healthcare only uses PII to deliver the requested services and for internal purposes, such as monitoring, quality control, and process improvement. Emory Healthcare does not sell PII entered into emoryhealthcare.org. PII provided to Emory Healthcare through emoryhealthcare.org will be protected by this policy (or subsequent privacy policies) for as long as it is retained.
Other Types of Information We Collect
Emory Healthcare automatically collects other limited information from visitors who read, browse and/or download information from emoryhealthare.org. This information is not PII. For example, when you browse emoryhealthcare.org, we, and in some cases our third-party service providers, can collect the following types of information about your visit, including:
- Domain (for example, comcast.com, if you are using a Comcast account) from which you accessed the Internet
- IP address (an IP or internet protocol address is a number that is automatically assigned to a device connected to the Web).
- Operating system (which is software that directs a computer’s basic functions such as executing programs and managing storage) for the device that you are using and information about the browser you used when visiting the site
- Date and time of your visit
- Pages you visited
- Address of the website that connected you to emoryhealthcare.org (such as google.com or bing.com)
- Device type (desktop computer, tablet, or type of mobile device)
- Screen resolution
- Browser language
- Geographic location
- Time spent on page
- Scroll depth – The measure of how much of a web page was viewed
- User events (e.g. clicking a button)
We use this information to measure the number of visitors to our site and its various sections, to help make our site more useful to visitors and to improve our public education and outreach through digital advertising. Also, this information is sometimes used to personalize the content we show to you on third-party sites.
Using Third-Party Tools for Website Analytics
Emory Healthcare uses a variety of third-party tools to collect basic information about visits to emoryhealthcare.org. This information is then used to analyze use of emoryhealthcare.org and to maintain the website including: monitoring site stability, measuring site traffic, optimizing site content and may help make the site more useful to visitors.
The Emory Healthcare staff analyzes the data collected from these tools. The reports are available only to Emory Healthcare managers, teams who implement digital marketing programs, members of the Emory Healthcare communications and web teams and other designated staff and contractors who need this information to perform their duties.
Using Third-Party Tools for Outreach through Digital Advertising
Emory Healthcare uses third-party web services to conduct outreach and education through the use of digital advertising. These services may receive your PII as part of outreach, education, or other communications authorized by Emory Healthcare. These third-party services may collect information through the use of web beacons that are located on our pages. A web beacon is a see-through graphic image (usually 1 pixel x 1 pixel) that is placed on a web page and, in combination with a cookie, allows us to collect information regarding the use of the web page that contains the web beacon.
We use web beacons to tell when a user is redirected to emoryhealthcare.org because of Emory Healthcare advertisement that we ran on another website was clicked on or otherwise interacted with (known as “click tracking” or “conversion tracking”) and to better target advertisements (known as “retargeting”).
Emory Healthcare uses third-party tools to help deliver advertising, and the companies that operate these tools may receive your PII as part of advertising authorized by Emory Healthcare. Vendors that operate the third-party tools may also gather information about your visits to third-party sites outside of emoryhealthcare.org. Emory Healthcare does not track your individual-level activity on the Internet outside of emoryhealthcare.org.
The outreach and education analytics tools provide reports which aggregate data, such as the number of clicks on advertisements. The reports are available only to Emory Healthcare managers, teams who implement digital marketing programs, members of the emoryhealthcare.org communications and web teams, and other designated staff and contractors who need this information to perform their duties.
When you visit a website, its server may generate a piece of text known as a "cookie" to place on your device. The cookie, which is unique to your browser, allows the server to "remember" specific information about your visit while you are connected. The cookie makes it easier for you to use the dynamic features of Web pages.
Any PII that you enter into the online forms on emoryhealthcare.org is not associated with cookies on emoryhealthcare.org.
There are two types of cookies: single session (temporary) and multi-session (persistent). Single session cookies last only as long as your Web browser is open. Once you close your browser, the session cookie disappears. Persistent cookies are stored on your device for longer periods. Both types of cookies create an ID that is unique to your device.
Session Cookies. We use session cookies for technical purposes such as to allow better navigation through our site. These cookies let our server know that you are continuing a visit to our site.
Persistent Cookies. We use persistent cookies to understand the differences between new and returning visitors to emoryhealthcare.org. Persistent cookies remain on your device between visits to our site until they expire or are removed by the user. We do not use persistent cookies to collect personally identifiable information. Emory Healthcare does not identify a user by using such technologies.
Links to Other Sites
Emoryhealthcare.org may link to other websites. We link to other websites solely for your convenience and education. When you follow a link to an external site, you are leaving emoryhealthcare.org and are subject to the external site’s privacy and security policies.
Emory Healthcare uses Social Media Sites in order to increase transparency, enhance information sharing, promote patient engagement and encourage collaboration.
Emory Healthcare does not own, manage or control Social Media Sites. In addition, Emory Healthcare does not collect, maintain or disseminate information posted by visitors to those sites. If you choose to provide information to a Social Media Site through registration or other interaction with the site, the use of any information you provide is controlled by your relationship with the Social Media Site. For example, any information that you provide to register on Facebook is voluntarily contributed and is not maintained by Emory Healthcare. This information may be available to Emory Healthcare Social Media Page Administrators in whole or part, based on a user's privacy settings on the Social Media Site. Although you may voluntarily contribute to a Social Media Site with the intent to share the information with others on a Emory Healthcare Social Media Page, to protect your privacy, please do not disclose personally identifiable information about yourself or others on these sites. Emory Healthcare will not disclose any PII you provide to emoryhealthcare.org to Social Media Sites.
Emory Healthcare uses appropriate security safeguards to guard against risks such as loss, unauthorized access or use, destruction, modification, or unintended or inappropriate disclosure of PII. Emory has been assured that third-parties that may receive your PII, as described above, likewise use appropriate security safeguards to guard against risks such as loss, unauthorized access or use, destruction, modification, or unintended or inappropriate disclosure of PII.
You agree that you will not submit any false information or any illegal or damaging content to our website. We reserve the right to terminate access to or the ability to interact with our website in response to any concerns we may have about false, illegal, or damaging content, or for any other reason, in our sole discretion.
Additional Terms and Policies
Please note that specific web pages maintained by Emory Healthcare may have additional terms and policies applicable to their use.
Revisions to this Policy
Emory Healthcare reserves the right to update this policy at any time. The most up to date version of this policy will always be available on our website. Any updates or other changes to this policy will apply retroactively to any information earlier submitted to us.
Patients and Visitors
- Planning Your Visit
- Guest Services
- Medical Records - Release of Information
- Frequently Asked Questions
- Social Services
- Billing Information
- Insurance Information
- Patient Rights
- Financial Assistance
- Non-Discrimination Policy
- Language Interpretation Services
- Emory Health Information Exchange
- HIPAA Privacy Notice